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Entrepreneurial Journalism

ENGL 157.302
instructor(s):
Tuesdays 1:30-4:30 pm

This class is designed to help students develop their own digital journalism models. Working alone or in small groups, students will conceive of a unique site or app and then spend the semester fine-tuning the concept and developing a basic business plan. Along the way, we'll explore some of the key challenges facing the industry, from how to build a reliable revenue stream at a moment when few people are willing to pay for content, to how to best engage an audience across multiple social media platforms. At the end of the semester, students will prepare brief presentations for their projects and present them before a panel of outside judges who will distribute $7,500 in seed funding. A team of developers will also help build the winning projects at an end of semester "hackathon." (No technical expertise is necessary for the class.)